Nearly half a year I was searching for the right name of the label for my fashion brand. There was much to be represented by the name. In fact - everything: the character of the collection, internationality, certainly without missing the uniqueness.

I collected hundreds of ideas, nothing was good enough.
Then I chose the most obvious option: Let me introduce myself, I am Doreen Thierfelder, the designer, founder and eponym of this brand!

Thierfelder – authentic as my collections.

Doreen Thierfelder